CBS News Highlights For Our Future Florida’s Organizing

With less than 50 days until Election Day, progressive groups are investing millions into voter registration, education and mobilization efforts in battleground states amid the coronavirus pandemic

These groups do not claim to be affiliated with either political party but are clear in their desire to prevent President Trump from being re-elected in 2020. Touting a progressive agenda, these groups aim to educate voters about the political process and walk them through voting step-by-step amid the coronavirus pandemic. Additionally, most of the local-based groups have been organizing in  states long before the 2020 election cycle. 

In some cases, the ground game efforts of these progressive groups have been in the making for more than a decade. And though the coronavirus forced them to quickly focus more on digital organizing this year, most groups say it caused a shift in budget priorities and forced them to think of innovative methods to reach voters.


For Our Future Action Fund has invested $40-$50 million in previous cycles in toss-up states like Michigan, Ohio, Pennsylvania, Wisconsin, and Florida. In 2016, For Our Future’s funding came from a variety of sources including a coalition of labor unions and NextGen America. In 2018, additional sources of funding came from individual donors and organizations looking to grow their programs with an additional field partner. For Our Future Florida typically has the largest field operation and according to their team, ahead of the 2018 election, they knocked 3 million doors and reached voters through 2 million text messages.

Blake Williams, For Our Future Florida Communications Director, told CBS News that even amid the pandemic, his team has moved to online organizing with Zoom texting training, phone banks, and even the creation of online field offices through Facebook groups.

“What we need to accomplish and what other groups need to accomplish is the same … getting through your universe, turning out your voters, getting people to the polls but the game plan to achieve it is a little different,” Williams said. 

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